About CPX 2025
CPX 2025 stands as one of India's leading platforms for the chemicals and petrochemicals sector, bringing together global industry leaders, policymakers, innovators, and investors. Commissioned by the Department of Chemicals and Petrochemicals, the responsibility to build a 360-degree creative communication suite for this landmark event was entrusted to Rishiraj Media.
The goal: to create a unified visual identity that would elevate the expo experience across print, digital, and on-ground environments.
Objective
The core mandate was fourfold:
- Establish a cohesive and premium visual identity that reflects the expo's technological and industrial significance
- Ensure multi-channel visibility across traditional media, digital platforms, and outdoor environments
- Create user-friendly event collaterals to assist exhibitors, delegates, policymakers, and visitors
- Drive registrations, footfall, and sector-wide engagement in the run-up to the event
Creative Strategy
Our approach was anchored in three foundational pillars:
1. Consistency in Communication
We crafted a unified design language rooted in a modern industrial aesthetic, complemented by clean typography and a colour palette reflecting innovation, sustainability, and engineering excellence. This ensured that every touchpoint — from a newspaper ad to an event badge — felt part of a single, coherent narrative.
2. High Visibility & Multi-Format Adaptability
Creatives were optimised for a range of touchpoints, from print and outdoor surfaces to digital screens and event venues. Each format was treated as an independent design challenge while remaining visually connected to the overall identity system.
3. Precision for Stakeholder Experience
Collaterals such as badges, invites, and standees were designed with clear hierarchy and brand consistency, ensuring a seamless flow for all user categories — visitors, exhibitors, media, government dignitaries, and international delegates.
Key Deliverables
Print Collaterals
Newspaper Advertisements
Full-page, half-page, and strip ads featured across leading national dailies, promoting CPX 2025's global relevance, exhibitor opportunities, and participation highlights. Each format was tailored to the editorial context of the publication while maintaining strong brand recall.
Pamphlets & Leaflets
Crisp, informative materials crafted for hand-to-hand distribution and institutional outreach — designed to communicate the event's scope and value proposition quickly and clearly.
Badges & Lanyards
Designed for smooth check-ins with category-wise differentiation (visitor, exhibitor, media) through colour coding and branding precision. Functional design that also served as a wearable identity marker throughout the event.
Invite Cards
Premium cards with formal layouts and elegant finishes, developed specifically for VIPs, government dignitaries, and international delegates. Each card communicated the scale and stature of CPX 2025 from the moment it was received.
Digital Collaterals
Web Banners
Responsive, high-visibility creatives for partner portals and promotional landing pages, designed to drive clicks and registrations across digital channels.
Emailers
Stage-wise emailers covering announcements, exhibitor outreach, registration nudges, and daily event updates — each optimised for conversion and aligned with the overall campaign narrative.
Outdoor & On-Ground Branding
Bus & Auto Branding
Smartly designed high-impact creatives for Bengaluru's buses, autos, and other public transport vehicles to maximise citywide presence in the weeks leading up to the event.
Standee Designs
Information-rich, directional and promotional standees were deployed across airports, hotels, offices, and the event venue — guiding attendees while reinforcing the CPX 2025 brand at every turn.
Plaque Creative
A commemorative plaque designed with a dignified tone, aligned to government protocol and industrial gravitas — honouring the significance of the occasion for all stakeholders present.
Outcome & Impact
Enhanced Visibility & Engagement
Strategic rollout of digital, print, and transit media ensured exceptional visibility and audience recall for CPX 2025 across Bengaluru and beyond.
Strong Industry Participation
The integrated campaign helped drive interest and participation from across the chemicals and petrochemicals value chain — from global manufacturers to domestic innovators and policymakers.
Seamless Delegate Experience
Functional, well-branded collaterals enhanced the overall experience for attendees, supporting effective crowd flow and information access throughout the event.
Strengthened Brand Identity
Each designed asset reinforced CPX 2025 as a cutting-edge, globally relevant platform with a forward-looking industrial narrative — consistent with the Department of Chemicals and Petrochemicals' vision for the sector.
Conclusion
The CPX 2025 communication and design suite demonstrates how strategic creative thinking can transform a large-scale industry event. Entrusted by the Department of Chemicals and Petrochemicals, Rishiraj Media's Creative Factory approach ensured that every communication channel was activated with precision, purpose, and impact.